Creating Content for the Mobile Platform- Part One
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• Kristin Petrovich Introduction
• Deb Kaufman's opening comments and intro to panelists
• Mike Wallen: How were you introduced to Mobile content production? (Mike)
• Steve Amato: discusses his company, Omlete
• Creating content for individual brands
• Hayden discusses his route to mobile production and what way his background?
• Frank: What was your route to mobile?

Creating Content for the Mobile Platform - Part Two
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• Audience Q: What about audience attention span? (Hayden, Mike, Steve)
• Is there a mandate at Fox about content length? (Mike, Frank)
• Mike and Steve Discuss Fox's "Brainstorm" after viewing trailer and how they integrated brands (Mike, Steve)
• Audience Q: How are Guild residuals handled?

Creating Content for the Mobile Platform - Part Three
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• Audience Q: What the mobile standards for sex, language? (Steve, Hayden, Mike)
• After viewing clip of Hayden's work - How did you get great actors to work on your productions?
  

Creating Content for the Mobile Platform - Part Four
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• Audience Q: Ad agencies, clients and budgets and how they work together on "Brainstorm" and Targeted ads. ? (Steve, Mike)
• Mike talks about figuring out the model for product placement in mobile "Brainstorm" (Mike)
• How do you monitize content (Hayden, Frank)
• Audience Q: How did financing work at Babblegum? (Frank, Hayden)
• Audience Q: What are the demographics for your mobile shows? (Frank, Hayden, Mike, Steve)

Creating Content for the Mobile Platform - Part Five
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• Audience Q: If mobile TV becomes more ubiquitous, will that have an effect on what content is delivered? (Hayden, Frank)
• They all discuss premium broadcast TV content and how short form content will compete
• Audience Q: What is "on deck" and "off deck" programming?
• Audience Q: "Transmedia": storytelling across multiple forms of media. Is mobile tech the only way to deliver new content?
• Debra Kaufman - closing