Createasphere/ACCESS

ACCESS Feature Story

Producer Jeffrey Silver Set To Keynote HD EXPO - Createasphere

Prolific and respected producer Jeffrey SIlver's awe-inspiring credits include "300," "Training Day," and the highly anticipated upcoming 3D release "Tron: Legacy." In addition to more than 30 feature producing credits, he's also an Emmy Award winning producer for his work on the long-running hit series "The Wonder Years" and a founding partner of Outlaw Productions and Biscayne Pictures.

Forging the use of cutting edge technology on a number of productions including “300,” (the 2006 hit that brought Frank Miller’s graphic novel vividly to life) and “Tron Legacy,” Silver merges the highly creative with the highly technological to tell compelling stories. He will bring his unique perspective on producing to the audience at HD EXPO - Createasphere on November 5th.

Jeffrey's Keynote is sponsored by The Science and Entertainment Industry Exchange, (www.scienceandentertainmentexchange.org) where he serves as a member of the Advisory Board. He is a dedicated supporter of the collaboration between scientists and content creators who both face a growing need to put creative license and creative authenticity and clarity in sync. The Exchange is an organization founded by the National Academy of Science and a number of influential filmmakers and is focused on helping content creators understand and deploy real scientific knowledge in content creation.

Also at HD EXPO - Createasphere on November 4-5:

Gear Alley
Calling all gear-heads! We heard your request for a place to view the newest in cranes, dollies, rigs, lighting and more. So we created Gear Alley – an extension of HD EXPO - Createasphere 2009 where you can learn about the equipment you need to get that critical shot. Gear Alley allows you to roll your sleeves up with hands-on demonstrations of the latest in broadcast equipment.

4K Forum
Held in conjunction with the HD EXPO - Createasphere, the 4K Forum will feature several presentations daily from companies that provide technology enabling the all-digital 4K workflow. 4K content from participating companies will be shown in native 4K resolution on large screen 4K projection systems.

For a full schedule click here.

ASK the Experts

RAGE: First Made-for-Mobile Feature Debuts
RAGE. You've no doubt read some of the press about this first-ever made-for-mobile feature film. The story of a young blogger who shoots behind-the-scenes interviews on his cell phone, this feature--distributed by Babelgum--is notable for many reasons.

Producer Andrew Fierberg assembled an all-star group to make the film, including director Sally Potter, and actors who include Steve Buscemi, Judi Dench, Eddie Izzard, Jude Law, John Leguizamo, Diane Wiest, Simon Abkarian, Lily Cole, Bob Balaban, Riz Ahmed, Patrick J. Adams, Adriana Barraza, Jakob Cedergren, and David Oyelowo. In addition to directing, Potter also wrote Rage, composed the music and operated the camera. Steve Fierberg (Andrew's brother) was cinematographer who designed the lighting.

Babelgum launched the film today via its mobile application for iPhone and iPod devices. MobilizedTV had a chance to speak with Karol Martesko-Fenster, GM & Publisher of Babelgum’s FILM Division and producer Steven Fierberg. More

Story provided by Debra Kaufman at

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Upcoming Events: EXPLORE
HD EXPO Los Angeles
November 4-5, 2009
Burbank Marriott, Burbank, CA
Register Now

Upcoming Events: LEARN
P2 Camp
November 5-6, 2009
Burbank Marriott, Burbank, CA
Register Now

VariCamp 2.0
November 1-3, 2009
Burbank Marriott, Burbank, CA
Register Now

ColorCamp 101
November 6-8, 2009
Burbank Marriott, Burbank, CA
Register Now

What's New at Createasphere/EXPLORE

China Createasphere Heads To Macao
On December 3, Createasphere will present China's first ever content creator entertainment technology event, The Macao, China International Digital Cinema Festival and Entertainment Technology Expo. The Expo will take place from December 3 - 5th, in Macao, China, with the support of the Macao government and China's leading filmmakers, broadcasters and content creators. Over the course of three days, experts and artists will gather to explore the dawn of HD broadcasting in China as well as the role of technology in content creation. HD EXPO - Createasphere has joined forces with Randall Dark Productions and Burma Road Productions to present the Expo; the trio forms one of the most highly qualified, respected group of experts who explore the implications of emerging technologies on creative industries in the world. Panels, keynotes and events will be announced shortly.

Kristin Petrovich, President of HD EXPO – Createasphere, noted “For those of us who work in the community of content creators and entertainment technologists, China’s massive and rapidly growing economy simply cannot be ignored. There is so much going on there that we need to experience and, conversely, our decade plus experience in high definition and cutting edge technologies like 3D could be very beneficial to the Chinese at this critical moment. Whether you are in China, Calcutta, or Burbank, global content creators and technological experts need to share information. We believe that this is a powerful opportunity for that kind of community building, set in a magnificent place with key partners.”

For a listing of panels and events at the Macao event, click here. For sponsorship and booth opportunities, contact Brian Henderson at brian@createasphere.com, or call 818.842.6611.

Next REDucation Community Day - October 15th

REDUcation Community Day Presents The Real Deal: RED Post
October 15th, 4:00 PM-4:45 PM
REDucation will present the companies and experts who have forged functional and powerful RED post production processes with credits and history to support the discussion. Experts at Lightiron, LaserPacific, Fotokem NEXTLab and Tunnel Post (not confirmed) will show you what works, what's the same, what's different and how to be really prepared for flawless post. These companies have a wide variety of credits including features, web content, television programs and documentaries. They know the tools, tips, tricks and traps to avoid and to being completely prepared for a perfect finish. Moderated by industry expert journalist, Dan Restuccio, West Coast Editor of POST.

$20 in advance/$30 at the door. Cost Covers - Presentations, Exhibits, Screening and Lunch.
REGISTER NOW

REDucation Workshops
October 12 - 18, 2009 - Los Angeles Center Studios, Los Angeles, CA
RED Tech: October 12-14
Community Day: October 15
RED Post: October 16-18
REGISTER FOR WORKSHOPS

Sponsor News

Videoguys.com
Videoguys.com is family owned and has served videographers and producers like you for the past 25 years. Whether you’re a beginner or professional, our knowledgeable team is available to answer all of your questions. Videoguys.com is your source for:

Video editing & production equipment to support the newest technology including DV, MPEG2/4, HDV, P2, DVCPro HD, XDCam, AVCHD and more.
Tools to create high-definition masters, Blu-ray Discs, DVDs, and video for the web & mobile devices
Knowledgeable advice including computer recommendations, FAQs and tech tips

American Cinematographer
Hot off the press in time for HD EXPO November: Cinematographer Style, Vol. II. Transcripts of 55 interviews with cinematographers from around the world, including ASC members Peter Anderson, Bill Bennett, Gabriel Beristain, Stephen H. Burum, Dean Cundey, Caleb Deschanel, Ernest Dickerson, Michael Goi, Ernie Holzman, Wally Pfister and John Toll.

StudioDaily
Webinar: Understanding Digital Formats – Oct 14, 1:00 PM
If you capture your content digitally, you need to know how to move it across the pipeline efficiently, before format clashes and workflow obstacles become costly mistakes. Nathan Adams, of the Technology & Sales Group at Media Distributors—the nation’s largest independent distributor of professional recording, editing and storage products to the entertainment, broadcast, corporate and enterprise markets—will compare and contrast the current spate of tape less formats, codecs and digital storage systems and the subtleties in approach each one brings to the equation.
Register Today: www.studiodaily.com/store/webinars

HDCameraGuide.com
New Videos Are Up at HDCameraGuide.com/Broadcast

HDCameraGuide.com, the premiere online marketing destination for high-end cameras and accessories, continues to increase traffic and add exclusive content and videos to help professionals operators make better buying decisions.

This month visitors to the site can view a variety of new videos that include a conversation with Rob Willox, director of marketing for Sony Electronics' content creation group, and a tutorial on camera imaging from engineering expert and industry consultant Mark Schubin.

http://www.HDCameraGuide.com is free to users of all types, featuring an attractive, easy-to-use graphic interface that enables viewers to take advantage of product-specific information. Professionals are encouraged to visit and see for themselves what the excitement is all about.

Video Symphony
Interested in learning more about career opportunities in Post Production?
Join Video Symphony, the world's leading Post Production training institute, on Saturday, Oct. 24th from 10am - 2pm for our Fall Open House & Career Exhibition.

There will be live presentations on Film & TV Editing, Graphics Animation & Effects, and an opportunity to tour our new Recording Studios. You will also have a chance to meet with our job placement agents and to learn about financial aid.Friends and family are welcome and lunch will be served.

You are invited to the following event:
Video Symphony Open House & Career Exhibition
Date: Saturday, October 24, 2009 from 10:00 AM - 2:00 PM (PT)
Location: Video Symphony, 266 E. Magnolia Blvd., Burbank, CA 91502

MovieMaker Magazine
Calling All HD Moviemakers: Step into the future of moviemaking with MovieMaker Magazine. For the latest tips, trick and advice on the world of digital moviemaking and beyond, you need to read MovieMaker. And as a friend of HD EXPO, you can do that for just $1 per issue for a limited time. Sign up today! There's never been a better time—or price—to find out why we're the world's best-selling independent movie magazine! *additional shipping rates apply to all Canadian and international orders.

Post Production Buyers Guide
The Post Production Buyers Guide is an online Equipment Guide and News portal for the Post Production industry. The Post Production Buyers Guide is one of the most comprehensive online resources for the Digital Cinema industry, offering all the information you need to find products, services and vendors for your Post Production projects. Plus, it provides the latest Post Production industry news, new product news, new product reviews, Post Production Job Listings, Post Production Calendar of Events and a variety of other resources. http://www.postproductionbuyersguide.com/

ProductionHUB, Inc. (www.productionhub.com) is the global online resource and industry directory for film, television, video, live event and digital media production. The service was developed ten years ago as a tool for anyone with an Internet connection to locate production products, equipment, services and professionals. With over 2.7 million user sessions and 20 million page views in 2008, this vertical B2B and industry portal has grown to become the world’s largest and most active production community search site.

FILMCAST LIVE! is a webcast and video blog dedicated to the craft of cinematography and camera operation. FILMCAST LIVE! is videos ON-DEMAND, live webcast, reviews, tutorials, and specs of state of the art equipment and creative services related to the motion picture industry. FILMCAST LIVE! bridges under one banner the gap between high definition video and traditional cinematography bringing you the best of both technologies. We cover it all, from film to digital, from production to post. www.filmcastentertainment.blogspot.com

Past Articles

2009 will be a year of transformation as HD EXPO enters the Createasphere. As the global content creation community continues to reinvent the way we work, HD EXPO will expand from a trade show supporting the adoption of a single technology to an organization that supports the broader needs and interests of the content creation world. Read more